What Really is SEO and Why it's Neccessary

If you are new to the term blogging and SERP, then you definitely wouldn’t know the meaning of SEO,

SEO which is the short form of search engine optimization is a factor for a website ranking on search engines platforms like Google, Bing, Yandex, DMoz etc.

For any site to be placed at the top when a researcher uses the search engines, that site must have peculiar qualities and probably most popularity.

This implies that, a site must past through some test to acquire higher seo score for it to be able to be placed at the top of the search engines.

While SERP is the abbreviation of Search Engine Ranking Program. These are the algorithms that are coded by experienced programmers to sort and rank each site in accordance to their rules of ranking.

Google Search Engine Ranking Program is called Penguin.

Story OF SEO

Search engines like Google and Bing are said to house over 70% of the total people that use the internet on daily basis and make close 60% of the total money online.

This is because, these search engines are well designed and hand coded to help users of the Internet, find things online, faster and easier. Hereby removing the stress of searching through website upon websites looking for what you really want.

Back to SEO, Google for example, on its own part decided to add value to their search engine, giving their audience a more accurate and well organized search experience. They decided that for a site to be placed at the top rank for their audience, that site must have value and can pass accurate and more detailed information which should be understood by all age range.

So, they created SERP which means Search Engine Rank Program. A program that ranks website on their search engine based on their guidelines and rules. 

This program has been updated annually by professional programmers and certain rules and guidelines govern this ranking program. This program also has the ability to blacklist a website thereby, implying that the site is a Spam (fraudulent) site and cannot be on their search engine program anymore.

Even when Google has tried to add some value and accuracy to their program, there are some many so called SEO specialists that prefer the easiest way out, they are called the BLACK HATS. These SEO specialists can trick this Google rank program into ranking a particular site higher than the others and a short time frame. Sometimes, not all websites go free for this act but, most at times these specialists succeed in their job.

WHITE HAT specialist on the other hand stick to the game of earn something the right way and working hard to get them. They make sure their sites succeeds using only the right way and can take up to 1-3 years to be fully accomplished.

Knowing the importance of this SEO, webmasters have decided to publish more useful content to their audience and hereby increasing the knowledge rate online.

Share On