Giving tools related to S.E.O and online success methods.
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Allow me to take you through the world of bloggers, giving you insights on Social media Marketting And Search Engine Optimization.
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Choosing the best keyword for a particular post can bring about an increase in traffic.
Knowledge of how to rank a keyword would father the knowledge on how to choose a perfect title and website basic keyword usage. Google uses keyword to categorize and rank websites.
For this note, having a wrong keyword would mean, you are competing with strong website with high S.E.O score and online authority than you or targeting your content materials to wrong audience hereby increasing bounce rate and decreasing site rank on search engines.
This would make your website come last after these websites.
Before trying to rank for any keyword, try knowing your competitor's and working on a strategy to beat them.
Today, I give strategic insights on how to be the best on any keyword of your choice but before then, brush yourself up with this guide on beginners to keyword ranking on search engine.
1. Make a long content; Have ever wondered why short texted content site don't always make it up to the No. 1 of search engines. It is simple, Google SERP would rather prefer a long content to a short one. It implies, the writer knows about the message which he is trying to convey.
Shorter text content would implies, shorter knowledge of your post content.
The usual recommended length for every post should be a minimum of 500 words.
To be able to rank for a particular keyword, you must be able to step up your writing and become the best.
This doesn't mean that you should fill up a post with tautology and jargon's.
2. Fill post with the content keyword:
This goes beyond inserting important most searched words. It also involves knowing your target audience.
You should include Not too much and not too small. Insert your keyword in the best appropriate places. If you don't know what keywords are? And how to use keywords for traffic rate increase? try checking here for a detailed information.
Excess of these keywords would result in the search engine ranker tagging your site as spam so, you are advised to follow guidelines.
3. Make an outstanding title for your post; This can be a little tricky but you need to know how to generate titles that search users would make use of.
The best titles closest to the search keywords would gain first place.
4. Use more pictures and videos;
Make use of more and more pictures. Try to even embed related videos of the title into your post.
This would place your website first and best amongst others.
As much as you want to start embedding videos right away, you should also consider your website loading speed. It's best you have a channel on YouTube and then upload your videos and embedding your video links into your post content.
By doing this, you relief your website of the video loading and hereby linking your users to your YouTube channel for them to follow your contents better.
Hey, let stop here for now.
Watch the below which i found useful to this post.
5. Look for backlinks to that post; Search ranker loves when people link to others. Try to create backlinks with quality trusted websites. This would also boost the authority of your website.
6. Make Sure that your post isn't too loaded;
Make sure that your post isn't too loaded that it will slow down the speed of your website. If you title is too large that you can exhaust all your points in one post, make another post and do a continuation from there.
This would increase the click rate on your blog hereby increasing its relevance.
7. Make your post interactive; Try to make your post comment section interactive. You should also try to write your post contents in an interactive way that would spur your readers to comment. Don't This means your audience has fully understood your post. When they ask any question, make sure you reply back to them.
Google gives the responsibility to bloggers and website owners to choose whether to showcase their website on their search engine or not. This method I would be giving, would be more of using the Google webmasters tool effective. Other areas which include settings and c-panel check would be discussed on another post.
Things you need to do for a better indexing of your website
1. Make use of a mobile friendly theme: The theme you use for your site is a great influence on the growth of the site. An unfriendly theme that doesn't support mobile screen would surely not rank high on search engines. You would also agree with me that 60% of the internet users mostly surf the internet with mobile screen. Imagine having a website where more than half of your users can't access its contents because of the poor quality template installed. Quality template can now be gotten free from Gooyaabitemplates or you could buy a premium version for as low as $8 from envato or themeforest. 2. Optimize your website speed if slow: This is another major factor to consider. The speed of a website is its pride. A slow website would acquire more bounce traffic rate because of the impatience of researchers. You could also enhance your mobile website speed experience by simplified your web page, removing too much inline css codes and compressing your large documents folders. If you are a beginner, this would sound New to you. I advice you get someone to do this for you.
3. Simplify your web content script to avoid overloading.(Read more)
4. Optimize your S.E.O score to 60% - 80%(Read more) Now that we have known the basic knowledge to have a better search indexing, we should now move over to the main topic. Most times, newly started website's have the problem of Google index. When we say a website isn't indexed on Google Search Engine, it simply implies that your website isn't allowing Google crawler engine access your website contents. This is very bad for S.E.O optimization because, for your site to be ranked on Google search, a bot script has to be embedded in your web script and would then crawl through your website contents and then categorize and later rank it. How to index your website on Google Search Engine
Note that before having your website indexed on Google search database, you would need to get a Google email identity (Gmail Account). This identity would be used to keep track of your website traffic analysis and optimization rate. If you don't know how to open a Google mail account, don't worry because I got you covered with this guide here.
Click here to get redirected to Google's webmasters tool
Input your Gmail I'd and you would get redirected to Google webmasters tool
On the left side of your toolbar, click on "Add property".
Input your website URL link
Verify the website ownership by inserting a meta script into your web script or choose your best suite.
Click verify to conclude. Also note that your website wouldn't instantly be indexed on Google Search Engine. It usually takes up-to 24 hours to be fully verified. After been fully verified, you can now access your webmasters toolbox and see your site's analysis report.
The knowledge of the working principle of Google crawler can also help you know how to tackle SEO optimization in the sense that SEO optimization greatly deals with the information's from your site.
Google use the crawler to check the tags, title, keywords used and more. Without the crawler accessing your site, Google can't rank your website on their search engine.
Now, if you can outline your website, fill it in with the useful keywords and also beat your competitor's on whatever the crawler requires to rank a website, you would be able to ranks top on Google search engine in the shortest time frame possible. I am not kidding.
Google crawler is a program that accesses a website in other to categorize the site, know if the site is spam or not by checking its content materials, know the friendliness of a site on multiple screens and also know the speed and security of a server through a website.
Watch this video for a better knowledge of the working principles of crawlers.
You might be thinking "Why did Google initiate this?" and "Why does Google want to know everything?"
The answer to the question is that, Google initiated this crawler to better help their search engine users find 'Useful' stuff faster and also to reduce the spam on the internet.
Google now pulls the streak of a search result in less than 0.2 seconds. The search that would have used minutes and sometimes hours to acquire.
This streak is because of the crawler which has been sent to all websites registered on their search engine to get all the information's of each website and categorize these site's for a better search result. The crawler also filters spam site's by using their content materials, user testimonies and operation trend.
Google Engineerz
This crawler algorithm from Google has been well worked on by software engineers, hackers and user contributions and improved for just a perfect search match with better grade which involves longer text content, better keyword usage and better video to enable a better grading.
This crawler can only access your site when you add up your site on their webmasters tool which would involve you verifying the ownership of that site by inserting a code into the web script.
Now, you might be thinking "Is Google not doing too much for their users?". To agree with you, Yes they are but all they want is to give you a better result in a quick and easy way and also bloggers would need to step up to be able to fit into their needs.
In conclusion
I used Google crawler as a case example for other crawlers. The same principles that apply for the Google crawler also has some similarity to other search engines like Bing, Yandex etc.